Pop star Ariana Grande is new face of Givenchy, Latest Music News - The New Paper

Pop star Ariana Grande is new face of Givenchy

NEW YORK French fashion house Givenchy has named US pop princess Ariana Grande as the face of its fall/ winter campaign, calling her "a strong, independent woman of refreshing character and style".

"A modern muse and the voice of a generation, Ariana has emerged as one of the most influential forces in pop culture today," Givenchy, which is owned by the luxury goods conglomerate LVMH, said in a statement.

"I am so proud to be the new face of Givenchy. It is a house I have forever admired and to now be part of that family is such an honour," Grande said, of her first campaign for a major luxury house.

"Not only is the clothing timeless and beautiful, but I am proud to work with a brand that makes people feel celebrated for who they are and unapologetic about whatever they want to be."

The 26-year-old Grammy winner's campaign is set for release in July.

In a new teaser published on Friday, Givenchy portrays Grande as a modern-day Holly Golightly from the classic film Breakfast At Tiffany's, dressing her in the character's iconic little black dress - a Givenchy number - worn by actress Audrey Hepburn.

Grande is the second pop idol to announce a collaboration with LVMH, after Barbadian pop star Rihanna said she was teaming up with it to launch her own luxury fashion brand in the spring. - AFP