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Hollywood actresses are blogging and building their own e-commerce empires. But are they worth their salt?
Gwyneth Paltrow started Goop in 2008.
Other celebrities have followed in her footsteps - with mixed results.
Creator of HBO show Girls Lena Dunham and Jenni Konner just launched Lenny, an e-mail newsletter on feminism, style, health and friendship.
On Oct 19, Zooey Deschanel sold her community site HelloGiggles to Time Inc, reportedly for US$30 million (S$42 million).
Reese Witherspoon raised US$10 million in venture capital funding earlier this month to fuel the growth of her Southern living-inspired site Draper James.
Blake Lively has shut her year-old artisanal site, Preserve, but she vows the site will return with a better plan.
Here are some sites that are worth a read:
Spearheaded by actress Zooey Deschanel, HelloGiggles was launched in 2011 as a general interest website that focuses on putting a positive spin on all things woman.
It's more editorially driven, with articles on postpartum depression, politics and female empowerment.
It also has a Teen section that offers book recommendations and female empowerment stories.
Definitely worth browsing.
Oscar-winner Reese Witherspoon started her e-commerce site earlier this year with a focus on all things Southern, with additions like guides to dressing the part at all times or where to eat in New Orleans.
The site is named after her grandparents, grandmother Dorothea Draper, and grandfather William James Witherspoon, whom the actress credits for teaching her how to dress and act like a lady.
So if you fancy floral, feminine frocks and personalised stationery, this is a place for you.
While Goop is all things chichi that will break your bank, Tomboy KC by Katie Cassidy is about dressing comfortably yet stylishly.
Her style is laid back, and the Arrow actress (she plays Laurel Lance) offers fashion tips such as finding the right blazer to go with your jeans, and choosing the most chic spectacles.
There are also profiles on up-and-coming fashion and shoe designers, and the best buys from Net-A-Porter sales.
Julianne Hough is probably the newest kid on the celebrity blogosphere.
Her objective, she says, is to spread kindness and compassion.
The dancer-turned-actress' site offers girlfriend-style advice — ranging from recipes, workout tips, fashion style, beauty and home décor.
The former reality TV star has become quite a lifestyle guru with her own fashion brand and books.
What's useful in this site is the treasure trove of DIY tutorials, from styling your hair to making unique crafts to creative Halloween recipes.
Learn how to be the next It girl from Jamie Chung, who calls herself an "actress by day and inspiring blogger by night".
The site is very pretty to look at, much like a fashion magazine where the Sin City actress shares photos of her outfits and travel adventures. It's a pity she doesn't update the site regularly.
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