LiveUp users to get rebates, discounts for Netflix, Uber and more

This article is more than 12 months old

Online services team up to launch membership programme

In anticipation of the launch of Amazon here, online shopping site Lazada and online supermarket RedMart teamed up with other online services here to launch a membership programme yesterday.

And retail experts said such moves could work in favour of e-commerce sites.

The programme, called LiveUp, offers users benefits such as rebates and discounts for Netflix, Uber, UberEats and Taobao Collection.

Currently, new users will get a 60-day trial. Subsequently, membership costs $28.80 a year for a limited time. Its usual annual membership fee is $49.90.

Among the benefits are a six-month Netflix subscription, 10 per cent rebate on Lazada, and $10 off every 10th ride on Uber for up to 12 times a year. More partners are expected to come on board.

The announcement comes after tech news site TechCrunch reported last month that Amazon's launch here has been delayed to "later this year", instead of the first quarter as earlier planned.

While Amazon has yet to make a formal announcement on its plans in Singapore, it is expected to set up a warehouse here for faster shipping and easier returns.

Yesterday, Lazada Singapore chief executive officer Alexis Lanternier told The Straits Times he believes the LiveUp membership programme will put up a strong competition against the incoming e-commerce giant, which is likely to also offer its Prime membership here.

In the US, it costs US$99 a year and offers perks such as free two-day or same-day shipping, streaming of movies, TV shows and music, and unlimited cloud storage for photos.

Mr Lanternier said: "We have a head start at Lazada as we've been here for a longer time... But the membership programme is something that Amazon is strong in, and we didn't have.

"It's something we wanted to do because it makes sense for our customers, but we also want to give Amazon no chance, so we are bringing something to the table."