Malaysian designers open to exclusive Singapore collections

Kree is among a growing group of Malaysian fashion labels that are recognising a rise in demand from its Singaporean consumers.

This Hari Raya, its co-founders Reni Diana Sulaiman and Norhalida Sahar, designed a special capsule collection just for Singapore.

The collection, priced between $200 and $250, launched at En Pointe last Saturday.

Mr Qayyum Iskandar who handles public relations for the label, told The New Paper in a telephone interview: "There is greater competition among fellow Malaysian designers who want to capture this growing Singaporean market. The customers are spoilt for choice because there are so many options.

"The consumers can only stand to gain because when there is this much competition, designers have to be more creative and push the envelope to come up with something that is even better. It's really exciting for us, too, because even the smaller designers are getting recognition for their good ideas."

Heartened by the reception Kree received at the launch, the 25-year-old also pointed out that its Singaporean customers are bolder compared to their Malaysian counterparts.

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He said: "They like things that are fashion-forward, edgy and bold but not over the top, which is what our designs offer."

Others, like the designers behind fellow Malaysian labels Fiziwoo and LYNDARAHIM, said that they are open to the idea of exploring exclusive Hari Raya collections for Singaporeans in the future.

Izree Kai Haffiz, who runs Fiziwoo with founder Mohd Hafizi Radzi Woo, said: "If we have lots of people requesting for it, that is something we will consider in the future. But, at the same time, there is also a challenge because we also have to bear in mind our Malaysian customers who might still want access to these designs."

On the growing demand from Singapore, the 29-year-old said: "People, especially the younger generation are more savvy about designer pieces, thanks to social media. They want to look good and they know they just have to fork out a bit more for quality material."

Fiziwoo's festive collection Woo/Fiziwoo for Zalora also launched at En Pointe last Saturday.

As for designer Lynda Rahim, whose Hari Raya collection is stocked exclusively at En Pointe in Singapore, it all boils down to Singaporean customers yearning to look their best.

"You have to look good to feel good. Our fashion options offered are different and this gives Singaporeans more choices," said the 39-year-old.