Last chance to give back and win with OrangeAid and Liverpool FC, Latest Singapore News - The New Paper

Last chance to give back and win with OrangeAid and Liverpool FC

This article is more than 12 months old

There is a new way to give back and it's as simple as the tap of a card. You could even win a great prize.

Fronted by Liverpool midfield legend Gary McAllister a new fundraising campaign by OrangeAid, insurer NTUC Income's community development, and involvement arm, was launched at Clarke Quay on April 9.

You can give at or find the special interactive stations.

Special OrangeAid Give and Win stations have been located at various locations and when you walk past a station, motion sensors on the machine will trigger a video, showing McAllister urging people to donate $2 by tapping their EZ-Link cards.

A prerecorded message from McAllister says: "Hey there! Donate to Income OrangeAid in support of education for youth-in-need and I will give you an instant reward, a chance to win autographed jerseys, footballs or a trip to Anfield."

With each donation, the user picks one of eight balls on the machine's screen by pressing a button, and a limited-edition collectible card will be dispensed.

Donors will stand to win prizes, such as LFC team or legend-signed jerseys and soccer balls.

On Thursday, (April 21) Mr. Ong Thean Haw won at the Paya Lebar location yesterday and got to walk away with a Liverpool FC team-signed soccer ball.


The top prize is a trip to Anfield to catch Liverpool play Middlesbrough on May 21, including return airfare, accommodation and the LFC hospitality package, which includes tickets to the match and a dining experience at the club's Legends lounge.

Marcus Chew, Income's chief marketing officer, said: "We wanted to bring the community along with us in support of education for youth-in-need.

"Hence, we thought an interactive call to action at high-traffic bus stops and shopping malls may be a novel way to do just that.

"Since Liverpool FC is Income OrangeAid's CSR (corporate social responsibility) partner in Singapore, we upped the ante by having Liverpool legend, Gary McAllister front the public engagement by calling out to commuters and passers-by to come forward to support the cause."

Details of the prizes won and redemption will be printed on the back of the collectible card.

People can also visit the campaign's website to donate to Income OrangeAid.

The OrangeAid Give and Win station is situated Nex shopping mall in Serangoon and Paya Lebar Square Bus Shelter.

The campaign will end on Sunday.


Nex shopping mall, located at B2, near Spectacle Hut

23 Serangoon Central

Paya Lebar Square Bus Shelter

B02 Paya Lebar Road

(Bus stop number 8111)


Via Give and Win station:

- Activate the machine by tapping EZ-Link card to make a $2 donation

­- Choose one of eight balls on screen by pressing a button on the side

- Collect limited-edition collectible card dispensed, where details of prizes won and redemption, if any, will be printed at the back of the card.

Via website:

- Visit

- Click on the "I want to donate online" tab and follow the instructions.