Dressing room sex video shoots Uniqlo to fame in Beijing , Latest World News - The New Paper

Dressing room sex video shoots Uniqlo to fame in Beijing

This article is more than 12 months old

Passers-by whip out their phones, pausing deliberately on a busy Beijing street to take selfies outside a Uniqlo store.

This is not just any of the Japanese retailer's outlets, but the store where a sex tape is believed to have been shot recently.

The video mysteriously appeared online earlier this week, and has since gone viral, sparking a flurry of related posts on Chinese social media platforms WeChat and Weibo, and a surge in visits to the store.





The X-rated clip, which shows a naked woman with a man, filming themselves in the act using the dressing room mirror while Uniqlo announcements play in the background, has also enraged government officials in Beijing.

Mr Xu Feng, director of the Cyberspace Administration of China's mobile Internet bureau told The Global Times that the video clashed with socialist core values.

Chinese media outlet People's Daily Online reported that Beijing police are investigating the incident.

Responding to accusations that video was a publicity stunt engineered by the retailer, Uniqlo on Wednesday (July 15) released a statement denying any involvement. 

denied on Wednesday the allegation that the sex video shot in its fitting room in Beijing was its publicity stunt. Uniqlo said it reported the indecent content to websites where it appeared “immediately.” 

"We would like to remind the public to uphold social morality and use our fitting rooms in a correct and proper way,” the Shanghai Daily reported Uniqlo as saying. "We also firmly deny some online allegations saying the video is our publicity stunt."

Sources: The Global Times, People's Daily Online, Shanghai Daily