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Watch out, Annabelle's about

This article is more than 12 months old

Malaysia's MRT and LRT operator RapidKL is trying to spook users into behaving themselves by using Annabelle, a haunted doll from a movie with the same name.

In a Facebook post, one photo showed Annabelle at an MRT gate entrance. Another showed it taking a ride on a train.

The pictures came with the caption: "Dear valued customers, lately we have been receiving surprise visits from Annabelle. Mind your manners while you are on our trains or... she will haunt you forever."

They were accompanied with the hashtags #annabelleisnear, #citizenwithmannerswanted and #forabetterfuture.

When contacted, a RapidKL spokesman told The New Straits Times that the purpose of the campaign was to generate civic awareness among the public.

He said: “It is heartening (for us) to receive such feedback from the public and we believe this has generated so much awareness.

“We hope that the public’s social etiquette will be improved, not only when using the public transportation but also when they use any public facilities."

The post has since been shared of 9,900 times.

RapidKL started a series of posts last week after it was found that irresponsible users had vandalised the facilities of the newly launched MRT.

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