FairPrice meets your baby's needs

The trials and tribulations of first-time parents cannot be overstated.

It could be anything from juggling between being present for the baby and nurturing their own careers, to deciding which foods will provide the best nourishment.

The World Health Organisation recommends exclusive breastfeeding for the first six months of life. However, not all mothers are able to nurse their little ones, for various reasons.

FairPrice Housebrand's line-up of milk formula strikes a balance between affordability and quality and aims to support parents on their new journey.

For starters, FairPrice Gold Baby Milk Formula follows standards set by Food Standards Australia New Zealand (FSANZ).

It is manufactured in a pharmaceutical-grade facility (designed for infant formula production) that is certified by the Islamic Coordinating Council of Victoria (ICCV) for the purpose of halal food exporting from Australia, and is hazard analysis critical control points (HACCP) certified.

The product is made from 100 per cent Australian cows' milk on the Gippsland region's dairy farms - a major dairy region there and the largest dairy co-operative in the southern hemisphere.

Its grass-fed cows graze freely on the pristine pastures, producing high-quality milk that is free of added sucrose, maltodextrin sugars and corn syrups.

Best of all, it has Omega 3 (DHA) and Omega 6 (AA) fatty acids to promote brain development, GOS prebiotics to support digestive health, nucleotides to support the immune system (Stage 2 and 3 only), lutein to boost eye health, vitamin D and calcium to support bone development, vital minerals to promote a healthy immune system, and essential nutrients to meet the demands of the growing child.

The FairPrice Gold Follow-On Formula (Stage 2, 900g, $29) contains a unique blend of ingredients to support babies' nutritional needs and help build a strong foundation for life.

It is suitable for ages six to 12 months.

FairPrice Gold Growing-Up Formula (Stage 3, 900g, $27) is tailored to provide complete nutrition for toddlers, and can be included as part of a healthy diet.

It is suitable for ages one to three, and is available in a convenient pack (25.5g x 6's, $9.95).

The FairPrice Gold Junior Formula (Stage 4, 900g, $26) is formulated to support your child's overall mental and physical development, and is suitable for kids aged three and above.

From tomorrow to Sunday, purchase five tins of baby milk powder to get one tin free.

This is valid for purchase of FairPrice Gold Formula (900g, Stage 2, 3 or 4) at regular prices only, and can only be made in one receipt at Super Mom Baby Fair 2019 at Suntec Convention Centre Hall 401 to 404.

No mixing and matching is allowed, and this is limited to one redemption per transaction, while stocks last.

FairPrice also cares about cleaning up the messes that naturally come hand-in-hand with having young children.

FairPrice Baby Wipes are gentle enough for babies' delicate skin and contain a mild lotion to cleanse and moisturise - making them suitable for both babies and adults.

It is available in canisters of 200 wipes each ($4.95), packs of three with a pop-up dispenser for a more pocket-friendly size ($8.90), and refill packs of 150 wipes each ($3.60).

And as mothers tend to lose bone mass during and after pregnancy, it is essential to restore it through sufficient calcium intake for overall bone health.

This is where FairPrice High Calcium Adult Milk-Based Powder comes in.

Deemed the healthier choice and halal certified, it is low in fat and cholesterol, trans fat free and lower in saturated fat.

An excellent source of calcium and vitamin D, it also contains FOS Inulin, magnesium, protein and vitamin A, and is free of preservatives, artificial flavouring and colouring.

It is available in both 1kg packs ($21.25) and 20-sachet packs ($14.30).

Purchase $60 worth of FairPrice baby products to get a FairPrice High Calcium Adult Milk-Based Powder (30g x 20's, worth $14.30) free.

Make the purchase in one receipt from tomorrow to Sunday at Super Mom Baby Fair 2019 at Suntec Convention Centre Hall 401 to 404. The purchase must include at least one tin of FairPrice Gold Formula (900g, Stage 2, 3 or 4 in one receipt). It is limited to one redemption per transaction, while stocks last.