Expect more from new-look TNP
For the past few weeks, we have been working hard to bring you a fresh, new paper. JOSEPH LEE (email@example.com) looks at what's in store for readers and advertisers of the new product that will be distributed free from Thursday
In just two days, The New Paper you have known and loved will undergo a major change.
We will provide more of the news that matters to you, for free.
From Thursday (Dec 1), more is what you can expect from the revamped TNP, which, after flying solo for 28 years, will merge with MyPaper.
With a circulation of up to 300,000 copies, TNP will be distributed from Monday to Saturday at selected malls and various places including MRT stations. (See report at below.)
The paper will also be available free online at tnp.sg
We will be creating content catered to professionals, managers, executives and businessmen (PMEBs).
Mr Eugene Wee, 42, who will take over as the newspaper's editor on Thursday, said: "There will be a greater focus on news that will affect our target demographic, which are PMEBs in their 20s to their 40s.
"This will include news and analyses on the economy, jobs, property and personal finance.
"But we will continue to have the classic TNP stories that our readers love - stories that inspire you, touch you; stories about people in Singapore."
Mr Wee said TNP will still be delivering the best sports and entertainment news, adding, "the best part is that it's all free".
There will also be changes to the type of news that you read and the way the paper is designed.
TNP news editor Dave Ang, 53, said there will also be specific themes, like career or health, on different days.
He added that there will no longer be an M section, which was the entertainment pull-out supplement.
Instead, entertainment stories will be spread throughout the week.
There will also be changes with TNP on the digital front.
TNP digital news editor Jonathan Roberts said: "Online, you get more - whether it's more pictures, more videos, interactive graphics or online exclusive content."
The new-look website will also help direct readers to more related content.
Mr Roberts, who was also involved with the redesign of TNP, said that a key point was to give more content, especially on the front page.
For example, where TNP used to have pictures on its front page, there is now going to be a full story there.
Mr Solomon Lim, TNP chief sub-editor, said: "We want to be able to give readers all the news they need, quickly and succinctly. Which is why we keep it brisk and breezy in our News sections."
With the changes in TNP, the newsroom has been busy preparing for the first issue of the new TNP.
Mr Dominic Nathan, the paper's current editor, said: "We are running the current TNP and also mock ups of the new TNP to give us an idea of the changes needed. That's more of the excitement of starting a new product."
Mr Nathan said there has been much discussion with TNP stakeholders, including new deals being struck with advertisers.
He said: "The editorial team is working closely with the marketing team to make the product a success.
"The signs are very promising, especially in the tough economic climate we are now experiencing."
A TNP reader, Mr John Yeo, 60, who has been reading the paper since it started 28 years ago, said that he welcomes the added content.
"I'm looking forward to the revamp, (I) think it will be better with more news (content)," he said.
Mr Yeo can look forward to Thursday's edition of TNP, which will have 96 pages.
Stories that inspire you, touch you; stories about people in Singapore.
- Mr Eugene Wee, who will take over as TNP's editor on Thursday, on the paper's content
Get your copy of TNP
From Thursday, you can get your free copy of The New Paper at MRT stations, selected malls and other locations such as cafes, medical centres, country clubs, car service centres, premium buses, airline lounges and serviced apartments.
You can also have it delivered to your home.
Existing subscribers of other SPH publications need to pay only a nominal handling fee of $4 a month.
If you don't subscribe to SPH publications, you have to pay the handling fee as well as a delivery fee of $3 for HDB flats, $4 for condominiums or apartments, and $5 for landed property.
For home delivery, please call our subscription hotline at 6319 8878 or e-mail us at firstname.lastname@example.org
Contests in the new TNP
GET OWL GOODIE BAGS
Date and time: Dec 1, 8am to 10am
Where: Raffles Place MRT (Exit A)
What to do: Flash a copy of The New Paper dated Dec 1 to get an OWL Goodie Bag
Giveaways: The OWL Goodie Bag, which contains an OWL White Coffee Tarik twin pack, two coffee sachets of OWL White Coffee Peppermint – Festive Edition, and a voucher which entitles you to a free Kopi/Teh as well as a 20 per cent off the total bill at OWL Cafe(s). Terms and conditions apply. There are up to 5,000 goodie bags to be redeemed.
GET TNP, OWL COFFEE AND BROWNIES
Date and time: Dec 1 and 2, 11.30am to 1.30pm
Where: Capitol Piazza, Outdoor Plaza, Level 1
What to do: Find The New Paper vending machine there and drop your name card into it
Giveaways: Get a copy of The New Paper with complimentary OWL coffee and brownies. There are up to 2,500 sets to be redeemed.
YUMMY: The Salted Egg Yolk Chicken is one of the main dishes for the free meal redemption at Seasonal Salad Bar outlets. PHOTO: SEASONAL SALAD BAR
GET A SEASONAL SALAD BAR FREE MEAL*
Date and time: Dec 1 to 4, 11am to 9pm
Where: Chinatown Point (113, New Bridge Road #B1-16), IMM (2, Jurong East Street 21#02-16/16A), One @ KentRidge (1, Lower Kent Ridge Road #04-18/19/20) and Toa Payoh (470, Lorong 6 Toa Payoh #01-72)
What to do: Flash the day's copy of The New Paper at any of the above Seasonal Salad Bar outlets
Giveaways: Salted Egg Yolk Chicken or Oriental White Fish main meals including salad bar and beverage buffet worth $23.95.
*Free meals are valid for 200 redemptions per outlet, 1-for-1 deal thereafter, until Dec 4.
WIN A CANON EOS M5
Date: Dec 1 onwards
What to do: Get your copy of the new look TNP to find out how you can win a Canon EOS M5 in a photo contest. There will also be a great give-away contest throughout December.
GET A MICRO USB MINI FAN
Date and time: Dec 1 and 2, 8am to 10am
Where: Raffles Place MRT (Exit A) - Next to OWL Goodie Bag giveaway
What to do: Flash the day's copy of The New Paper and download social network app HeyBuddies
Giveaways: A mini fan, that attaches to your smartphone, while stocks last.