Hybe to transform Busan into theme park for BTS fans for The City project
SEOUL - Celebrating BTS’ upcoming concert in Busan in support of its bid to host the 2030 World Expo, Hybe, the K-pop powerhouse behind the boy band, will turn the South Korean port city into a BTS-themed park through its special project.
BTS Yet to Come The City in Busan, or simply The City, will transform Busan into an immersive festival site for fans visiting it, the agency said via the fan community platform Weverse on Monday.
Busan is the second venue for Hybe to launch The City project, following the one held in Las Vegas in April. It is the entertainment firm’s effort to provide various experiences to concertgoers in celebration of BTS’ upcoming free gig on Oct 15.
The project will kick off at Haeundae LCT The Sharp on Oct 5 with 2022 BTS Exhibition: Proof, an exhibition that offers an expansive look at the K-pop group’s nine-year career.
Official products, which will be manufactured under the theme of BTS’ Busan concert, will be available at Lotte Department Store Busan Main Store and Lotte World Mall in Seoul starting Oct 7.
Items will range from apparel and fashion accessories to props. Some products will be sold exclusively at the Busan store.
Lotte World Adventure Busan will turn into a BTS-themed amusement park, where the seven-member act’s songs will be played and the park’s signature Lorry Castle will be lit up in purple between Oct 14 and Oct 31.
A multimedia show featuring special effects including lasers and fireworks will run every night at the venue, while purple-themed special foods and beverages will be sold as well. After-party events will also be held on Saturday and Sunday nights.
Five hotels in Busan, including Paradise Hotel Busan, Grand Josun Busan, Park Hyatt Busan and Fairfield by Marriott Busan Songdo Beach, will offer special packages, allowing visitors to have specially collaborated souvenirs, take photos at BTS photo zones and enjoy BTS-inspired food and beverages at the accommodations.
BTS are set to hold their Yet to Come in Busan concert at the Busan Asiad Main Stadium.
Hybe anticipates the event to attract around 60,000 concertgoers to Busan, with 10 million watching online. An in-person live broadcast called Live Play will be streamed at Busan Port International Passenger Terminal’s outdoor parking lot and a special stage at Haeundae Beach. - THE KOREA HERALD/ASIA NEWS NETWORK
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